Toppik is a safe, natural and undetectable way to improve the appearance of thinning hair without harmful drugs, chemicals or surgery. Toppik is made from pure organic Keratin Protein the same protein found in human hair. These tiny microfiber "hairs" are electro-statically charged to form a magnetic attraction with your hair and blend perfectly to conceal the appearance of thinning and balding in seconds. With eight, color-matched fiber choices available, you can conceal thinning hair on any natural hair color from snow white to jet black and every shade in between. A few shakes above your thinning areas will disperse thousands of tiny hair-like fibers that will match your existing hair color, and bond with your own hair to conceal thinning and create a more natural looking, thicker, fuller head of hair. The secure bond stays put all day (and night) even in rain, wind, you name it - it won't come off until you wash it out. Safe, secure and undetectable as close as two inches away.