SheaMoisture Color Creme is our next step in offering more healthy hair options. We fused our knowledge of natural and certified organic healing ingredients with safe science, insights from top salon professionals and years of listening to women who want to enhance the health and beauty of their hair. Using our signature certified organic Shea Butter, blended with other good-for-you naturals, including Acai and Glycerin, Flax Seed and Abyssinian Oils, and Soy Protein, we've created an efficacious system with a vibrant color palette. Our color care delivers healthy nutrients that help minimize damage while delivering superior hydration, exceptional mangeability and shine. Shade Selection Guide BRIGHT AUBURN is a vibrant shade which adds intense color. For optimal results use on natural medium blonde to medium brown hair choosing a color no more tehan two shades lighter or darker than existing. Your color result is a combination of your natural starting color, texture and your shade selection. On more than 50% gray, results may vary.