What it is: Purple Toning Conditioner- Banish Brass forever with THE PERFECT BLONDE purple toning regimen from the brand that knows color! What it does: Uitlizing a special dye to beautifully tone hair with no sulfates cleanses and softens and brightens blonde hair like never before. Perfect your blonde and kick brass every time you condition. What else you need to know: Dual ultra-violet dye system purifies and neutralizes unwanted yellow tones Optical brighteners protect and enhance blonde radiance Infuse strength add shine and moisturize dry strands to reveal your best blonde yet! Apply a quarter-sized amount to wet hair and later. Rinse. Repeat if additional tining is desired. For added moisture and tonality use THE PERFECT BLONDE Shampoo prior to Conditioner.