Ever Pure Repair & Defend system with goji deeply conditions and strengthens fragile hair, and repairs and protects from environmental damage and daily color aggression. UV rays, water, and heat styling can sensitize hair and affect your color. The system makes hair stronger, more resistant and helps color stay pure. Color-treated hair requires special care. Our formulas are especially gentle on color. There are no harsh sulfates, salts or surfactants that can strip, dull and damage hair. Experience a purely sensorial rich, creamy formula and a fresh aromatic fragrance that blooms. Ever, our original 100% sulfate-free haircare. The purest respect for your hair and scalp. 3X Stronger Hair System of shampoo, mask, and Ever Strong leave-in treatment vs non-conditioning shampoo.