Ever Pure Moisture system with rosemary gently cleanses dry hair to replenish essential moisture, lush-touch softness and luminous shine. Color-treated hair requires special care. Our formulas are especially gentle on color. There are no harsh sulfates, salts or surfactants that can strip, dull and damage hair. Experience a purely sensorial lush, luxurious lather and a fresh aromatic fragrance that blooms. Ever, our original 100% sulfate-free haircare. The purest respect for your hair and scalp.