Ever Pure Blonde system with iris gently cleanses and balances blonde hair, neutralizes brassiness and deeply hydrates over-processed hair for pure shine and a soft, luxurious touch. Our formulas are especially gentle on color. There are no harsh sulfates, salts or surfactants that can strip, dull and damage hair. Experience a purely sensorial lush, luxurious lather and a fresh aromatic fragrance that blooms. Ever, our original 100% sulfate-free haircare. The purest respect for your hair and scalp. Neutralizes brassiness in just 1 use. system of shampoo, conditioner, and treatment banishes by neutralizing brassiness.