L’Oreal Paris introduces NEW Air Dry It from Advanced Hairstyle. Create and control your perfect hairstyle without the heat damage. Enhance your hair's natural shape definition and texture. No residue left behind. This style cream adds softness, shine, and hold for an undone look without weighing hair down. Get beautiful, natural, effortless style. AIR DRY IT.
Natural, Effortless Style
Soft, Touchable Feel
24HR Flexible Control for Medium to Coarse hair types