L'Oreal Superior Preference (1 Pack)

SKU: 1132815-1

3 product reviews
$6.75 ($6.75 per unit)

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on orders over $35*
L’OREAL Superior Preference Hair Color – our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

Our Gold Standard Since 1973
• Fade-Defying Color For Up To 8 Weeks And Shine System
• Available In Over 50 Luminous Shades
• Blends away gray

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  1. Beautiful color
    Posted by Carrie on 8th Mar 2017

    I recently colored my bleachy blonde hair with L'Oreal light reddish blonde 9GR. I'm very happy with the results. It is recommended for dark blonde to blonde hair.

  2. I was born strawberry blonde...
    Posted by Snowdrops on 6th Dec 2015

    ...but my hair grew to a darkish arburn that I occasionally lightened to a blond, but didn't much like it.
    Then I used this shade of Preference and I LOVE it! Friends, family, strangers--all compliment me on my hair!

  3. Love It!
    Posted by Alexandra on 24th Sep 2015

    This color is the most unique shade of light reddish blonde. I am natural medium brunette and love to experiment with color. I was red head for 6 years until last summer, I wanted to try blonde...I tried many shades of blonde, but I stared to miss my red. So I tried this color and now I am still blonde but in a nice reddish tone that looks amazing and brings out different tones in different light. I absolutely love it and highly recommend it.

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